While Rakuten is most notable for its e-commerce platform, Rakuten Ichiba, we believe the company’s success in Japan lies in its first-mover advantage in establishing a comprehensive ecosystem ...

Rakuten Ichiba is set to become Japan's first e-commerce platform with an official TOPTHAI store. Rakuten Group and Thailand’s Department of International Trade Promotion (DITP) have inked a ...

Although competition in the Japanese e-commerce market has intensified, we believe Rakuten Ichiba will maintain its user base, leveraging the ecosystem. Rakuten's points system is also effective ...