PepsiCo names new CMO for North American Beverages
Greg Lyons, who served as chief marketing officer for PepsiCo North American Beverages for more than eight years, is ...
The New Pepsi Challenge: Saving Pepsi From Years of Decline
U.S. sales volume of Coca-Cola branded sodas slid 14% between 2010 and 2023, according to the most recent annual data from ...
New Food Magazine2h
PepsiCo names new CMO as it expands functional beverage strategy
PepsiCo has appointed Mark Kirkham as its new US beverages CMO, reinforcing its push into functional drinks like prebiotic ...
Adweek on MSN2d
PepsiCo Names Mark Kirkham CMO of Beverages as Greg Lyons Departs
PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand ...
Yahoo Finance2d
PepsiCo Names Mark Kirkham CMO of Beverages as Greg Lyons Departs
PepsiCo has appointed Mark Kirkham as chief marketing officer of PepsiCo Beverages North America, the company confirmed to ADWEEK. He succeeds Greg Lyons, who served as the division’s CMO since ...