While the modern-day Pepsi Challenge hasn't launched yet, a year ago, we here at Tasting Table conducted our own Pepsi Zero Sugar vs. Coke Zero taste test — and we must admit, Pepsi won hands down.

Pepsi?s 1975 challenge originally took the form of a taste test. At shopping centers and other public places, a Pepsi table had two blank cups, one containing Pepsi and one with Coca-Cola. Shoppers ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

Soft drink giant Pepsi tapped MyClick to help with the mobile aspect of its Pepsi Creative Challenge in China, also supported on various other traditional media. Targeting consumers ages 12-24, Pepsi ...