"It's for the aesthetic" —you adding a retro-style air fryer and little coasters shaped like vinyl records to your cart. View ...

I sat down with Dr Paul Marsden, psychologist at the London College of Fashion, to delve a little deeper. “Psychologically speaking, old-school fashion will always have an appeal,” Marsden says.

“I’ve always been captivated by the effortless charm of old-school fashion, especially the ’90s. There’s something undeniably elegant yet playful about the silhouettes, the way fabrics ...