2025 Big 12 Tournament: Explaining logo-centric court with conference branding scattered throughout floor
The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old-school hardwood look of yesteryear.
Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...
Having hundreds of XII logos emblazoned sideline to sideline on the basketball court being used for the Big 12 tournament has ...
Fans were quick to call out the Big 12 tournament's 2025 court design. See our favorite social media reactions.
"Sadly, the pinwheel logo at the Big Ten basketball is no more," reporter Alejandro Zuniga wrote on X Wednesday, sharing ...
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