and the community as a whole when creating and implementing marketing strategies. Although strategies for implementation differ from one company to the next, every holistic marketing approach ...

However, many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy. A marketing plan does not need to be complex, but it does require ...

adjusting marketing strategy when severe and unexpected disruptions surface. First, though, let's agree on a common definition. Despite variations and nuances, at its core B2B marketing strategy is an ...