The Journey To Build A Successful Luxury Brand—In 20 Steps (Part 4): From Brand To Market
• Continuously innovate: Think of fragrance brand Le Labo and its personalized perfumes (often hand-blended and prepared in ...
EssilorLuxottica: Quality Company, Here For The Long Haul
EssilorLuxottica is the industry leader in luxury eyewear products. Its strong earnings and vertically integrated model make ...
Bisnow7d
'You've Got Our Name, Use It Wisely': Developers On How Brands Influence Their Projects
Developers leveraging high-end names like Armani, Fendi, Porsche and Bentley has become a staple in Miami's luxury condo market in recent years, but the level of collaboration between builder and ...
A Look At The History Of Lexus: Where Did The Brand Get Its Name & Logo?
It may come as a bit of a surprise to learn that many luxury performance cars you know ... Lippincott & Margulies to craft ...
Ferrari: Driving Luxury And Innovation
Explore how Ferrari's luxury branding, F1 ties, and diversification drive high margins and sustainable growth amid competition and electrification trends.
The Global Legal Post12d
Trademark balancing act: luxury brand protection versus reputational risk
Luxury brands can attract negative publicity for aggressively defending their trademarks, so striking the right balance is ...