Since I launched a LinkedIn automation tool over six years ago, I have seen pretty much every type of communication strategy on LinkedIn. For every considered approach, there are nine that can ...

While explaining how the audience could use LinkedIn, Corporate Communications Manager Yumi Wilson was also ushering them through a social media door, one she has unlocked for journalists in ...

2. Deliver your messages to people where they are already seeking information. GE has embraced LinkedIn as a publishing platform to communicate cultural changes -- going so far as to publish ...

LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals. LinkedIn Business Manager brings together tools from Campaign ...

Prior to taking Corporate Communication last January, Mpetey secured a summer 2017 internship at U.S. Bank. Lessons learned during the class helped him prepare by giving him more exposure to public ...