KRBL Ltd has revamped the packaging of its 'India Gate' basmati rice brand after 25 years. The company aims to increase its ...

To support the new packaging launch, the brand allocated 20% of its annual ad and marketing budget and introduced AR filters ...

The refreshed design is aimed at educating and empowering consumers, enabling them to make informed choices based on their ...

In a statement, KRBL said the revamped packaging is designed to educate and empower buyers by providing essential product ...

India's KRBL reported its sixth straight quarterly profit fall on Thursday as a rise in expenses more than offset the impact of strong sales of its rice products. KRBL, which makes the 'India Gate' ...

New Delhi: KRBL unveiled new packaging for its flagship 'India Gate' basmati rice brand after 25 years, with an aim to ...

KRBL Ltd. unveils a new packaging design for its 'India Gate' basmati rice brand, aiming to capture 60% market share in the next 3-5 years. The new packaging features an updated logo, information on ...

KRBL Ltd has roped in Bollywood actor Amitabh Bachchan as the brand ambassador for its 'India Gate' brand of basmati rice. Bachchan's association with 'India Gate' marks a significant milestone in the ...

India Gate by KRBL unveils new packs, aims to increase market share, ropes in Amitabh Bachchan as brand ambassador.

KRBL, which makes the 'India Gate' brand of basmati rice, reported a 1% year-on-year fall in consolidated net profit to 1.33 billion rupees ($15.2 million) in the third quarter. This was KRBL's ...

The new packaging blends tradition with innovation, providing detailed product information, consumer-forward illustrations, and interactive features like QR codes.

(Reuters) - India's KRBL reported its sixth straight quarterly profit fall on Thursday as a rise in expenses more than offset the impact of strong sales of its rice products. KRBL, which makes the ...