Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...

For more than a few fans and observers, however, a new court design is giving them reason ... sans-serif version of the Big 12 logo — that covers the court and is meant to promote the conference ...

The Big 12 has unveiled an unusual-looking court design for the conference's basketball tournaments, leading to a strong ...

the court design. Those online were quick to point out how the wood planks, adorned with repeating Roman numerals "XII" for the conference's logo, were severely distracting to the viewing experience.

The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old ...

the league has used a court design that could be generously described as unusual. While courts at conference tournaments routinely feature an array of colors, the league’s logo and, in this day ...