What’s up with the Big 12 tournament’s court? Fans pan design, but players see it differently
Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...
The Washington Post9d
The Big 12 tournament court is catching eyes and sparking debate
For more than a few fans and observers, however, a new court design is giving them reason ... sans-serif version of the Big 12 logo — that covers the court and is meant to promote the conference ...
CBSSports.com12d
2025 Big 12 Tournament: Explaining logo-centric court with conference branding scattered throughout floor
The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old ...