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Heinz, Mustard

Heinz teams up with hip-hop hitmaker Mustard on a secret sauce

Mustard’s love of Heinz has long been immortalized in a diamond-encrusted Heinz Mustard chain the two-time Grammy-winner totes around, and he’s taking it a step further. In his new role, Mustard will remix exclusive recipes, host events throughout the year and more.

ADWEEK on MSN · 8h

Kraft Heinz's CMO on the Secret Sauce Behind Its Mustard Collab

The collab dropped at the Grammy's and ahead of the Super Bowl, but Todd Kaplan says its been a year in the making.

Marketing Dive · 5d

Heinz teams with hip-hop hitmaker Mustard for new product, campaign

The marketer launched the culturally minded — and perhaps overdue — campaign with a spot that aired during the Grammy Awards.

Hip Hop Vibe on MSN · 4d

Mustard announces collaboration with Heinz on a special sauce

A Flavorful New Venture with Heinz In an unexpected and exciting collaboration, Mustard is teaming up with Heinz to release a new secret sauce. This marks the first major mustard innovation for Heinz in almost a decade.

BallerAlert on MSN · 4d

Heinz to Drop a Limited-Edition Mustard Flavor with Producer Mustard

MUSTAAAARD! What’s better than one mustard? Two. HEINZ and Grammy-winning producer Mustard have finally teamed up for a collaboration fans have been calling for. As part of the partnership, Mustard

Hosted on MSN5d

Heinz Is Releasing a New Mustard for the First Time in Almost 10 Years

But, if I think I’m too in tune with social media, then Heinz is in the same boat with me. Between its emotional support ...

Food & Wine5d

Heinz Is Releasing a Limited-Edition Mustard — and Naming Its Chief Mustard Officer

The collaboration officially kicked off with a short film, which depicts a classic Heinz Ketchup ad that takes a surprising turn, as it morphs into a teaser for Mustard’s limited-edition flavor ...

unilad4d

Heinz finally settles long-running debate on whether Ketchup belongs in a refrigerator or cupboard

Does ketchup belong in the refrigerator or the pantry? It’s the age-old debate that Heinz has finally put to bed. Imagine you’re at the grocery store, and you’ve run out of ketchup (a travesty), and ...

Yahoo Finance5d

Mustard on the Beat… HEINZ and Award-Winning Producer, Mustard, Drop First-of-its-Kind Collab

The collab officially debuted with a short film featuring the viral soundbite, where a classic HEINZ Ketchup ad morphed into a teaser for the partnership and Mustard’s new limited-edition flavor ...

AllHipHop4d

DJ Mustard & HEINZ Remix Sauce Game With Limited Edition Collaboration

Mustard just made Black History with his new ... remixing the viral “MUSTAAAAAAAAAARRRD” soundbite into a HEINZ ketchup commercial. Todd Kaplan, North American Chief Marketing Officer for ...

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