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Heinz, Mustard

Heinz teams up with hip-hop hitmaker Mustard on a secret sauce

Mustard’s love of Heinz has long been immortalized in a diamond-encrusted Heinz Mustard chain the two-time Grammy-winner totes around, and he’s taking it a step further. In his new role, Mustard will remix exclusive recipes, host events throughout the year and more.

ADWEEK on MSN · 5h

Kraft Heinz's CMO on the Secret Sauce Behind Its Mustard Collab

The collab dropped at the Grammy's and ahead of the Super Bowl, but Todd Kaplan says its been a year in the making.

Hip Hop Vibe on MSN · 4d

Mustard announces collaboration with Heinz on a special sauce

A Flavorful New Venture with Heinz In an unexpected and exciting collaboration, Mustard is teaming up with Heinz to release a new secret sauce. This marks the first major mustard innovation for Heinz in almost a decade.

Soap Central Lifestyle on MSN4d

Heinz x Mustard set to launch a limited-edition mustard: Details we know so far

Record producer and DJ, Mustard, aka Dijon Isaiah McFarlane, has joined hands with food processing company Heinz to release a ...

Food & Wine5d

Heinz Is Releasing a Limited-Edition Mustard — and Naming Its Chief Mustard Officer

The collaboration officially kicked off with a short film, which depicts a classic Heinz Ketchup ad that takes a surprising turn, as it morphs into a teaser for Mustard’s limited-edition flavor ...

unilad4d

Heinz finally settles long-running debate on whether Ketchup belongs in a refrigerator or cupboard

Does ketchup belong in the refrigerator or the pantry? It’s the age-old debate that Heinz has finally put to bed. Imagine you’re at the grocery store, and you’ve run out of ketchup (a travesty), and ...

Morningstar4d

Mustard on the Beat… HEINZ and Award-Winning Producer, Mustard, Drop First-of-its-Kind Collab

The collab officially debuted with a short film featuring the viral soundbite, where a classic HEINZ Ketchup ad morphed into a teaser for the partnership and Mustard’s new limited-edition flavor ...

Marketing Dive5d

Heinz teams with hip-hop hitmaker Mustard for new product, campaign

Heinz has teamed with award-winning producer Mustard for a new campaign, per details shared with Marketing Dive. The effort debuted during the Grammy Awards on Feb. 2 with a 30-second ad that ...

AllHipHop4d

DJ Mustard & HEINZ Remix Sauce Game With Limited Edition Collaboration

Mustard just made Black History with his new ... remixing the viral “MUSTAAAAAAAAAARRRD” soundbite into a HEINZ ketchup commercial. Todd Kaplan, North American Chief Marketing Officer for ...

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