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Demna Is New Designer at Gucci

Provocative Designer Demna to Lead Gucci

Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its flagship brand at a difficult time for the industry.

The New York Times · 8h

Gucci Makes Bold Choice for New Designer

The great Gucci reset is here. On Wednesday, the Italian fashion house named Demna, the mononymic designer who transformed Balenciaga from a niche luxury house into one of the most provocative, boundary-breaking brands of the last decade, as its new artistic director. He will be in charge of women’s wear, men’s wear and accessories.

Yahoo · 8h

Demna Is the New Designer at Gucci

The Georgian creative will wrap up his tenure at Balenciaga with a couture show on July 9. His successor has yet to be named.

Who What Wear on MSN15d

Cinematic Yet Effortless, Gucci F/W 25 Went Back to Its Roots

For its F/W 25 collection, Gucci models walked through a dark green–coated space with a massive interlocking G logo in the middle. The color alone—a departure from the black cherry that has defined ...

15don MSN

The Question of Milan Fashion Week: What’s Next for Gucci?

Milan Fashion Week attendees arrived yesterday to find the Italian fashion capital cloaked in a thick, hazy smog. The ...

W Magazine7h

Demna Is the New Creative Director of Gucci

Demna is heading to Gucci. Then known as Demna Gvasalia, he took over Balenciaga nearly ten years ago and propelled the brand firmly into both the fashion and pop culture headlines. Now he’s taking ...

Demna to become creative director of Gucci

Demna arrives at a brand sorely in need of a change in fortunes. Under Alessandro Michele, its creative director from 2015 to 2022, Gucci’s revenues tripled to more than €10.5bn. However, his ...

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Demna Is New Designer at Gucci

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