Functional ingredients allow beverage innovators to conjure up an exciting new world of beverages that are ready to make the ...

Just Drinks sat down with Hip Pop’s founders to discuss the company’s expansion plans, competition in functional soft drinks ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

When other soda manufacturers go high, Health-Ade is going low, and the strategy is paying off for the company’s prebiotic ...

PepsiCo said Monday it’s acquiring the prebiotic soda brand Poppi for $1.95 billion. The acquisition gives PepsiCo a ...

A new ‘functional’ squash high in vitamins and minerals is being launched into the Vimto range of soft drinks this month.

PepsiCo has just bought gut health superstar Poppi. Coca-Cola is launching its own prebiotic soda Simply Pop. What’s the ...

Hip Pop expands into Morrisons and grows its Ocado range, bringing probiotic soft drinks to more UK consumers. Discover their ...

North-West England-based start-up Hip Pop is leading the UK's soft drinks market in a sector now being targeted by some of the world's largest consumer brands ...

The global powdered soft drinks market is projected to grow from USD 12.3 billion in 2023 to USD 17.3 billion by 2033, ...

Soft drinks mainly include sparkling drinks ... interest in drinks made with natural ingredients, reduced sugar and functional benefits while driving demand for diverse flavors and enhanced ...

Soft Drinks industry offers a dynamic investment landscape shaped by promising growth opportunities and persistent cost pressures. On the growth front, evolving consumer preferences for healthier, ...