Battery giant Duracell hoped for a Super Bowl shock Sunday ... icons created by Madison Avenue - including the Energizer Bunny. Velutini says he was not informed about that ad.

Duracell is especially well known because of the Duracell Bunny which is popular amongst all age groups. Batteries have become a commodity product, and there's not much of a difference among the ...

Energizer has never offered me a free or discounted battery. Nearly every other brand of non-rechargeable alkaline battery has leaked, often damaging gear. While the current packaging of most ...