While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long ...

The coffee chain will use a mobile order-pacing algorithm and ... Niccol said of hurdles to hitting the four-minute hand-off. Starbucks aims to install digital menu boards at all its stores within a ...

Starbucks is planning a sweeping overhaul of its menu and in-store operations, aiming to simplify the customer experience and improve service speed. CEO Brian Niccol revealed plans to reduce the ...