This bar is called the Curly Wurly, and, despite being almost identical to the Marathon bar, it has enjoyed great success; in the past, the Curly Wurly has even been named one of Britain's ...

In fact some might have called it the US answer to Britain's loved Curly Wurly, as both bars were made of chocolate-coated caramel. Back in 1970, British chocolate company Cadbury launched the ...

Curly Wurly was launched in 1971 as part of a new product development programme jointly carried out by Cadbury Ltd and one of its advertising agencies, Leo Burnett Ltd. The product is a squiggly bar ...