The conversion rate stayed unchanged even though Blinkit acquired thousands of high-ASP SKUs because its take rate strategy remained tied to past category rate decisions as per reports.

explaining Blinkit's shift. Despite these changes, both platforms remain aggressive in their expansion strategies.

While competitors like Zepto backed by $1.3 billion in funding lead in monthly active users, Blinkit’s disciplined execution and cost-control strategies have proven to be its winning formula.