Zomato’s quick-commerce business, Blinkit, is accelerating its expansion ... grab mode,” with companies pursuing aggressive strategies around store rentals, product discounts, and loyalty ...

A large part of this outsized growth for Blinkit, Dhindsa said, has come due to store expansion strategies. “In Q4FY24, we added 75 net new stores taking our total store count to 526.

Through this partnership with Blinkit, we are aiming to gain valuable data on consumer behavior and preferences, enabling us to tailor our offerings and marketing strategies accordingly.