Using these categories, a business can adjust its product lines and marketing techniques to appeal ... banks and other financial institutions, as well as television networks and media outlets.

If financial services were a race, marketing would be one of the first hurdles financial advisors have to leap. Business marketing is the process of promoting your services to potential clients ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher ...

Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting products. Drawing from economics, psychology, sociology, and finance, ...

But too often financial marketing is focused on products and ignores the emotion of money, she says. In this Better Business Q&A Pope explains what makes an inspired marketing campaign ...

It serves as a blueprint for the company, guiding a business through its marketing, financial, and operational decisions. Some business plans are more detailed than others, but they’re used by ...