This is the story of how Brooke Bond Red Label tea, fondly known as the "teacup of the nation" due to its popularity, fought back after losing its market leadership to Tata Tea Premium (TTP). Red ...

This case study describes how Brooker Bond Red Label Tea broke through the complex market of tea in India whilst staying authentic to its category codes and its own brand philosophy. We’re long-term ...

The Food and Drug Administration (FDA) raided a godown of Hindustan Unilever at Fetri recently and seized stock worth Rs 11,58,786 of Brooke Bond Red Label tea for making false and tall claims ...

The film highlights the brand’s ethos and the role of tea in building connections ... Baaraat for Lakme and Six Pack Band for Brooke Bond Red Label Get updates on your preferred social platform ...