Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

She has 15+ years of experience as a financial writer and technical analyst. Brand identity comprises distinctive elements—visual, verbal, and experiential—that a company uses to create a ...

The visual identity for the UK’s first online chronic pain clinic ... the team behind the clinic worked with London-based agency That Thing over a period of six months to define its brand. “Leva ...

Today, however, B2B brands are learning that a sonic identity is just as important to their brands as the brand identity tools they have been using to stand out and forge deeper bonds with their ...