You may be given the task of making an investment to get your company's brand architecture strategy right. However, brand architecture is a very broad term, and different companies have different ...
Explores key insights on brand architecture, or the organisation of a brand portfolio, highlighting methods and techniques to maximise the value of a portfolio while keeping clarity for consumers and ...
Whenever I talk with a marketer about brand architecture, one of the fundamental concepts always at play is brand elasticity. To marketers who are unfamiliar with the term, I share the following ...
Khushi Advertising, a leader in Out-of-Home (OOH) advertising, reveals a revamped brand identity and architecture to offer ...
This article is part of a series of articles on brand architecture in the digital age. Read more. Green-lighting the launch of a sub-brand, variant or extension to a new category is an exciting time ...
Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...
Khushi Advertising, a leader in Out-of-Home (OOH) advertising, has announced a comprehensive brand transformation, unveiling ...
Khushi Advertising has undergone a brand transformation, introducing a refreshed brand identity and architecture. With a new ...
The identity architecture is a framework that organizes the University’s many identities into defined categories for the application of the identity style guidelines. Categories are based on strategic ...
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Duha Bukadi Debuts Her Architecture-Inspired Brand at Level ShoesThe Dubai-based brand launched at Level Shoes this week - following her debut at Paris Fashion Week this fall. "We're excited to start at Level because, as a brand based in Dubai, it's an honor to ...
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