doubts of many shrouded Deepinder Goyal’s decision to acquire the struggling quick commerce startup Blinkit (Grofers earlier). Today, Zomato has proven them wrong. Well, for starters ...

As 2021 neared its end, quick-commerce platform Grofers undertook a full-fledged rebranding exercise. The startup purportedly filed for a trademark on the name ‘Blinkit’ in early December of 2021.

BlinkIt, originally Grofers, was founded in 2013. It is the biggest of the quick-commerce Big Four of India, which includes Zepto, Swiggy Instamart, Big Basket.

Grofers rebranded itself to Blinkit after Zomato’s investment, while Swiggy pledged $700 million towards its 10 minute delivery ambition. Zepto witnessed a whopping 946% user growth between ...

Blinkit, formerly known as Grofers, continues to be a critical part of Zomato’s expansion strategy in the burgeoning quick-commerce sector. According to an Economic Times report, the recent ...

Blinkit, previously Grofers, was launched in 2013. Once you placed an order for your essentials on the app, Grofers would deliver your order in 90 minutes or the next day. Through the Covid lockdowns, ...