Even traditional marketers like HUL, Tata and Maruti have tied up with the content creators resulting in content like Bang Baaja Baaraat for Lakme and Six Pack Band for Brooke Bond Red Label Get ...

Brooke Bond Red Label (BBRL) tea in India is positioned as a brand that brings people across diverse communities together via its communication line,... We’re long-term subscribers to WARC and it’s a ...

This case study describes how Brooker Bond Red Label Tea broke through the complex market of tea in India whilst staying authentic to its category codes and its own brand philosophy. We’re long-term ...

The Food and Drug Administration (FDA) raided a godown of Hindustan Unilever at Fetri recently and seized stock worth Rs 11,58,786 of Brooke Bond Red Label tea for making false and tall claims ...