Apple TV+ has been on a hot streak, which should continue strong in April with new episodes of The Studio and another prestige show debuting.

Apple TV+ is reportedly losing more than $1 billion per year as the company is spending $4.5 billion on content annually.

You just got three months of free Apple TV+, so what should you watch first? Here are some places to start, from Ted Lasso to ...

Despite losses, Apple TV+ content like "Severance" and "Ted Lasso ... First, as always though, some background. Yes, on paper losing $1 billion is not something any shareholder wants to hear ...

Apple TV+ does well to balance its dramatic content with the educational, and documentary film Girls State demonstrates the latter through an interesting political experiment. Co-directed by Jesse ...

I don’t mind continuing my Apple One subscription as long as the pricing remains attractive, but must confess I’m not big on TV+. Slow Horses ... Vision immersive content, it's currently ...

Apple TV+, according to The Information on Thursday — providing a rare glimpse into the tech giant’s content operation. The company, led by CEO Tim Cook, is typically reticent about sharing ...

Despite these successes, Apple TV+ has yet to turn a profit, highlighting the challenge of sustaining a platform built on prestige content rather than mass-market appeal. As competition in the ...

This indicates that even among subscribers, engagement with Apple TV+ content is relatively low. Another challenge for Jobs’ Mob is that the streaming industry is highly competitive, with ...

According to one of the sources, Apple TV+ has typically spent over $5 billion annually on content since 2019, when Apple TV+ debuted. Last year, though, Apple CEO Tim Cook reportedly cut the ...

I have been really digging Apple TV+ content of late. As I see it, the streamer won the battle for best sci-fi shows – with Silo and Severance ruling the last couple of years. Now it's got its ...

Apple TV+ is the only service in Apple's portfolio that isn't profitable, the report reveals. The company has spent around $5 ...