Apple TV+ loses $1B annually but drives Apple hardware sales & cultural impact. See how strategic streaming keeps benefitting ...

Apple is hoping that its latest series will continue the hot streak of quality series it’s been riding. One of the knocks on ...

You just got three months of free Apple TV+, so what should you watch first? Here are some places to start, from Ted Lasso to ...

Number One on the Call Sheet' explores the experiences of Black leading men and women in Hollywood, featuring Denzel Washington.

By Annie Aguiar On the Apple TV+ show, dehumanized office workers under total control of their employer can have a little melon — as a treat. By Tejal Rao The ongoing rivalry between Helena ...

Apple TV+ is the only service in Apple's portfolio that isn't profitable, the report reveals. The company has spent around $5 ...

According to one of the sources, Apple TV+ has typically spent over $5 billion annually on content since 2019, when Apple TV+ debuted. Last year, though, Apple CEO Tim Cook reportedly cut the ...

Despite these successes, Apple TV+ has yet to turn a profit, highlighting the challenge of sustaining a platform built on prestige content rather than mass-market appeal. As competition in the ...

Apple is celebrating the return of baseball with a new documentary, Fight for Glory: 2024 World Series, streaming today ...

Exclusive: Seth Rogen, Catherine O'Hara, and Ike Barinholtz discuss how Apple TV+ comedy The Studio depicts an ever-changing ...

Most deal hunters are aware of Apple TV+‘s seven-day free trial — but there are plenty of other ways to save big on the tech giant’s streaming service. Want to try Apple TV+ before you commit?

Looking for a reason to keep Apple TV+ after Severance ended last week? Here’s your reason. The Studio, a new comedy from Seth Rogen and Evan Goldberg, launches this week and the hype is real ...