Certainly, humor can aid effective communication. For example, one ad we tested was criticized for being boring and irritating, with a joke that was just not... We’re long-term subscribers to WARC and ...

• Adapt on the fly. During your pitch, be attuned to the audience’s mood. If the atmosphere feels tense, a spontaneous, light ...

Yet, a new study published in the Journal of Science Communication suggests exactly the opposite: the use of humor—in this study, specifically in the context of artificial intelligence—can enhance ...

If your jokes fall flat, you can offend and annoy audiences. An infographic (below) from Media Update looks at the pros and cons for marketers of using humor (or "humour", as the South African ...

Yet, a new study published in the Journal of Science Communication suggests exactly the opposite: the use of humor—in this study, specifically in the context of artificial intelligence—can ...