Done well, humor in advertising is art, science, and a magic trick—all rolled into one. That’s something that will make any brand smile Jon Cook is global CEO of VML.

B2B’s shift toward humor-driven advertising is due, in part, to an expansion of influence on key buyers, according to Jim Habig, vice-president of marketing at LinkedIn Marketing Solutions.

Using humor to build a strategically provocative, yet tasteful, voice is one of the best ways to do just that. Otherwise, you’re just spending your money to put out another ad that’s most ...

As the saying goes, “If you don’t laugh, you’ll cry.” Biogen and ad agency 21Grams took that mantra to heart with their Gold ...

Actor Anna Faris bares all in Super Bowl ad 07:32. ... "Most followed a clear formula of combining A-list celebrities with humor, with some using nostalgia and/or music to good effect." ...

Execs Talk Generating Culture, Finding Humor in Advertising and the Future of Marketing at Variety Cannes Lions Studio. Story by Jack Dunn, Lexi Carson and Selena Kuznikov • 10mo.

“Most followed a clear formula of combining A-list celebrities with humor, with some using nostalgia and/or music to good effect.” Super Bowl advertisers each year try to reach the more than ...

Proper use of humor can also make the register sing. Humor doesn’t just sell—it sells well, ... Done well, humor in advertising is art, science, and a magic trick—all rolled into one.

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a ...

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, and plenty ...

NEW YORK (AP) - Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light ...