Let's begin with why you need to define your market in terms of benefits. There is a tendency for people in marketing is to focus on a product or service they can see—and therefore to think of that ...

Those who understand the benefits of influencer marketing and invest their resources now will increase their share of voice, which will have a positive impact on their market share in the long run.

In the bustling world of marketing, businesses are constantly searching for innovative ways to stand out. One strategy that has stood the test of time is the use of promotional products. These ...

The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan. Transference ...