In the bustling world of marketing, businesses are constantly searching for innovative ways to stand out. One strategy that has stood the test of time is the use of promotional products. These ...

Those who understand the benefits of influencer marketing and invest their resources now will increase their share of voice, which will have a positive impact on their market share in the long run.

The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan. Transference ...