Target is ending its guarantee to price-match Amazon and Walmart on July 28. A spokesperson for the retailer confirmed the policy change to USA TODAY. Beginning July 28, Target will only match its own in-store and online prices at Target.com, if the price drops within 14 days, the spokesperson said.

Target is ending its price-matching program on July 28th. This sudden reversal of the longtime policy has shoppers discussing the move on social media. Many have plenty of feedback for the retail giant. Some are celebrating the action, hoping for less checkout confusion, while others are simply outraged.

Target, Walmart, Costco, and Trader Joe's have plans to open dozens of stores across the US in 2025. See the full list.

Target is set to end its price match policy, removing Amazon and Walmart from the list of competitors eligible for price matching.

Target announced it would no longer match prices from its competitors, like Amazon, Walmart, and Best Buy, starting at the end of this month.

CPSC recalls over 5 million above-ground pools from Bestway, Intex, and Polygroup after nine child drownings. Learn if your pool is affected and how to fix it.

Not much has gone right for Target ( TGT 2.40%) in recent years.

At times like these, consumers strive to find generous offers, better deals, and special discounts. Giant retailers know this and are responding with the best prices. Walmart launches generous offer for parentsJuly is the month when consumers typically start shopping for back-to-school supplies.