Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.

As Sydney Sweeney continues to battle the controversy that has followed her ad collaboration with American Eagle, she has been hit with yet another wave of criticism, this time aimed at her beloved German Shepherd.

American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or blue label on a brand or company,