Flau'jae Johnson has teamed up with Powerade to release her new song "What It Takes" as the dedicated anthem for March Madness.

It also includes social videos starring Powerade's college ambassadors: University of Connecticut (UConn) forward Alex Karaban, University of Arizona Wildcats guard Caleb Love, an ...

The third-seeded Tigers rolled through their first two games of the tournament, beating San Diego State 103-48 in the first ...

Powerade says, “It takes more to get this far” in a spot that highlights the brand’s status as the Official Sports Drink of ...

Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the March Madness basketball tournament, according to details shared with Marketing Dive. Along ...

Few athletes embody the modern era of college sports like Flau’jae Johnson. A standout guard for LSU and a rising star in the ...

How does LSU's Flau'jae Johnson celebrate her new song with Powerade and so many other accomplishments? She's learning to ...

Ahead of the NCAA Tournament, Johnson teamed up with her long-time brand partner Powerade to release a new song and music video for "What It Takes." The brand views the new track as an anthem for ...

The Powerade National Torch Relay is set to ignite the excitement for the athletics competition as it was launched today, ...

The Powerade National Torch reached Levuka to fuel the excitement for the Coca-Cola Ovalau Zone competition that is start ...

Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand wants to land a slam dunk as the fans’ bottle of choice. The Coca ...