Pepsi is buying Poppi, the prebiotic soda sued last year for alleged deceitful marketing. PepsiCo announced on Monday that it has entered into an agreement to purchase Poppi for $1.95 billion,

Pepsi’s acquisition of Poppi signals a growing interest among beverage companies and in drinks that promote health and wellness

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, even in highly competitive spaces.