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For the first time since the NCAA tournament expanded to 32 teams in 1975, every team that advanced to the Sweet 16 hails ...
As March Madness tips off, brands are racing to capitalize on the tournament spotlight—inking Name, Image and Likeness (NIL) ...
The North Carolina Tar Heels were recently eliminated from the NCAA Tournament, but that hasn't stopped RJ Davis from getting ...
The questions about Willard’s future has hijacked the leadup to the Terrapins’ Sweet 16 matchup with Florida on Thursday ...
College sports have experienced a revolution in the last few years, the resultss of which are currently on display during March Madness. "Name, image and likeness" (NIL) payments are letting ...
With the ballgown on, the carriage and horses in tow, Colorado State was ready for its Cinderella moment. The Rams were ...
The NCAA pulls in about a billion dollars each year in revenue from the tournament from media rights fees, ticket sales, ...