College sports has experienced a revolution. NIL payments are letting players get paid. The rise of sports betting has ...

There are no Cinderella teams in this year’s NCAA Sweet 16 for the first time in decades. Fans are blaming NIL. Here are the ...

The lack of upsets in this year’s tournament has an upside: outstanding second-week matchups.

As March Madness tips off, brands are racing to capitalize on the tournament spotlight—inking Name, Image and Likeness (NIL) ...

Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company's campaigns for Nissan, State Farm ...

With the ballgown on, the carriage and horses in tow, Colorado State was ready for its Cinderella moment. The Rams were ...

McNeese State may have lost the NCAA Tournament, but Amir "Aura" Khan won, going from unknown student manager to viral ...

Is NIL and the transfer portal ruining the NCAA men’s basketball tournament? Plus, don't look now, but the Spurs are HOT!

But in 2025, it’s also become the most valuable marketing platform in college sports. Thanks to Name, Image, and Likeness ...

The NCAA pulls in about a billion dollars each year in revenue from the tournament from media rights fees, ticket sales, ...

Johnson, who is signed to Jay-Z 's record label, Roc Nation, made the impressive purchase in October 2024, when she was just ...

McNeese State student manager Amir Khan is cashing in on his viral fame again after the team’s stunning March Madness upset.