Beyond Vanity Metrics: How Brands Are Measuring Social Media Impact
Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...
Tate McRae's ‘Secret' Earns $790,000 in Media Exposure for Neutrogena With Ambassadorship Announcement
Neutrogena's announcement of Tate McRae as its newest global brand ambassador generated $792,000 in media impact value within a week, according to a new Launchmetrics report. MIV is a proprietary ...
The Daily Free Press2d
COM unveils Center on Media Innovation for Social Impact
Boston University’s College of Communication recently unveiled the Center on Media Innovation for Social Impact, an ...
Norwich University criminologist weighs in on impact of social media on cult following
"So I think social media, again, draws people together and in some ways allows people with very extreme viewpoints to come ...
Rolling Out9d
Why social media is rewiring young minds
The debate over social media’s impact on young users has intensified as multiple states take legal action against TikTok. This legal push follows previous lawsuits targeting Meta platforms ...
Purdue University11d
‘Talking to Media’ and ‘Presenting With Impact’ workshops offered to faculty
The Office of Research is again offering speaker workshops to interested faculty as part of the Purdue Research Speakers Initiative. These workshops help prepare research faculty for engaging ...
BBC25d
How does the media influence politics in the UK?
The media’s role is to inform the public on important ... Analysis of the effect of election debates suggests that they have little impact on individual's voting choice, or on the overall ...