Glen Powell channels his inner Fabio — and Goldilocks — in Ram’s 2025 Super Bowl commercial as he reads a bedtime story to his real life niece and nephew. The ad opens with a girl dressed as Goldilocks skipping in a forest as Powell, 36, narrates.

Powell plays Goldilocks, and he's hunting for the perfect truck, among the Ram 2500 Rebel, Ramcharger, and 1500 RHO.

Ram did not forget about the bears—two pick-up driving big ones stalk Powell at the end of the ad, while the baby bear is strapped in the middle backseat of Powell’s truck. Van Halen’s “Panama” is the soundtrack for the 60-second spot, which was released today and will air in the third quarter of Sunday’s game on Fox.