Devdiscourse32m
Demna's Brave Gucci Gamble: Can Risky Choice Rescue Iconic Brand?
Kering's decision to appoint Balenciaga designer Demna as Gucci's creative director led to a $3 billion stock drop. Analysts ...
Complex13h
What We Want (And Don't Want) to See From Demna's Gucci
Gucci is struggling. Gucci may be desperate. Today, the Italian house announced its appointment of Demna as its new Artistic ...
It’s Demna at Gucci! Fashion’s Master Maverick Will Helm Italy’s Largest Luxury House
The 43-year-old Georgian-born designer will oversee his final couture show at Balenciaga on 6 July before decamping to ...
Devdiscourse34m
Demna's Bold Appointment: Can Gucci's New Visionary Reignite Its Timeless Appeal?
Kering's decision to appoint Balenciaga designer Demna as Gucci's chief designer saw a $3 billion loss in stock value.
Balenciaga's disruptor-in-chief Demna is going to Gucci
Demna will show his final Balenciaga couture collection in July before starting at Gucci. The announcement caps weeks of ...
As Demna Heads to Gucci, a Look Back at His Incredible Work for Balenciaga in Vogue
At Balenciaga, Demna, who is departing for Gucci, challenged everything we thought we knew about fashion and luxury. Revisit ...
Demna Is the New Designer at Gucci
The Georgian creative will wrap up his tenure at Balenciaga with a couture show on July 9. His successor has yet to be named.
Gucci Makes Bold Choice for New Designer
The great Gucci reset is here. On Wednesday, the Italian fashion house named Demna, the mononymic designer who transformed Balenciaga from a niche luxury house into one of the most provocative, ...
He made Ikea bags chic and sold ‘destroyed’ sneakers. Now, he’s the designer of Gucci
Kering, which also owns Bottega Veneta, Saint Laurent and McQueen, praised Demna’s tenure at Balenciaga, where he has been ...