Actress Sydney Sweeney’s provocative new ad campaign for American Eagle leans into retro sexiness — and it’s sparking debate about eugenics and ‘wokeness.’

American Eagle’s fall campaign features the “Euphoria” actress in head-to-toe denim, standing beside a billboard that reads “Sydney Sweeney Has Great Genes.” She crosses out “genes” and replaces it with “jeans,” highlighting the brand’s signature denim.