Some internet users have also accused AE of ripping off a 1980s Calvin Klein ad campaign starring supermodel Brooke Shields, SJ Denim reported. The ad showed a 14-year-old Shields rolling on the floor and trying to put on her jeans while discussing how “the secret of life lies behind the genetic code.”

Some things just can’t stay buttoned up. American Eagle has responded to critics after the brand’s new denim campaign with Sydney Sweeney caused major controversy. “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans,

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.