As a writer, I wanted to hate Google's AI Mode, but I can't argue that it saves a ton of time on researching tricky questions.

The move to make search more efficient with generative AI is a clear shot at OpenAI's ChatGPT and Perplexity, an AI-powered search engine.

Google introduced AI Mode for Search results in a new tab, separating AI-generated summaries from regular search results. Users will be able to access AI Mode by tapping the magnifier icon with Google's AI logo in the Android app,

AI Mode is just a click away thanks to a new 'AI Mode' button in the filter carousel on the left side of any search. On mobile, AI Mode gets its own button right under the Search bar in the Home tab, alongside Google Lens and Sound Search.

Google is launching a new “AI Mode” experimental feature in Search that looks to take on Perplexity AI and OpenAI’s ChatGPT Search

Ads could come to Google's conversational search experience - AI Mode, but some advertisers remain skeptical about performance.

The AI-ification of Google Search continues to accelerate: the company announced on Wednesday that it will start showing AI Overviews for even more kinds of queries, and that users around the world, even those who are logged out of Google, will start seeing them too.