Older viewers are turning to YouTube. It's recently led me back to some favorite shows
Plus, Kevin Bacon plays a bounty hunter in The Bondsman starting Thursday, and a new medical drama premieres on Netflix.
The olds are falling in love with YouTube — and it's another alarm bell for Hollywood
It's not just the kids media companies have to worry about flocking to YouTube, according to new data from Nielsen.
Older Viewers Fuel YouTube Move to No. 1 Among TV Distributors in February
YouTube commanded more TV time than any other media provider in the United States in February, and its top ranking was thanks ...
ETX Daily Up on MSN7d
YouTube overtakes traditional TV networks thanks to viewers over 50
YouTube overtakes traditional TV networks thanks to viewers over 50 YouTube isn't just for young people. For the second time since its entry into the Nielsen Gauge in November 2023, this breakthrough ...
Fast Company1mon
More Americans watch YouTube on TV than on their smartphones—here’s what that means for creators and viewers
YouTube viewers now watch more hours of video on TV screens rather than their phones. What prompted that shift? When YouTube started 20 years ago, everyone said that it was going to take over TV.
The Desk on MSN8d
YouTube tops Disney in Nielsen’s Media Distributor Gauge
YouTube leapfrogged Disney on Nielsen's monthly Media Distributor Gauge for the second time since the measurement firm began ...
YouTube Pulls Ahead of Disney With 11.6% Share of February TV Viewing
Time spent watching the Alphabet-owned video platform on TV is up 53% from the same period two years ago, according to Nielsen.
The Star5d
YouTube overtakes traditional TV networks thanks to viewers over 50
YouTube, often associated with the younger generation, is a hit with older viewers – a great victory for the Google-owned platform. According to Nielsen's latest report on TV viewing ...