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I’ve been critical of Southwest Airlines recently, as it’s dropped some of the key options that made passengers feel it was ...

A Southwest Airlines plane takes off as the snow plows clear runways ... June brought the beginning of Southwest’s public fight with activist investor Elliott Investment Management, which disclosed an ...

Southwest Airlines boosts competitiveness with product changes, red-eye flights, & increased fees. Click here to find out why ...

Southwest Investor Day was held at the headquarters of Southwest Airlines, located at 2702 Love Field Drive in Dallas, on September 26, 2024.(Steve Hamm / Special Contributor) Gina Galvin ...

"Clearly, there are some customers who chose them because of that, and now those customers are up for grabs," said Delta's CEO.

Southwest Airlines is heading for clearer skies, but shouldn’t leave the value of its brand on the ground. On Tuesday, the Dallas-based carrier aped its legacy peer Delta Air Lines in saying that ...

This is an article about brand identity, loss leaders, and Southwest Airlines ending its Bags Fly Free offering ... the perk was a key driver of purchase decisions. In fact, in an investor call last ...

REUTERS Jordan has bragged that, aside from costs and schedule, Southwest’s “bags fly free” policy is often cited as the top reason why customers choose the airline. During an investor day ...

While there has been widespread negative consumer reaction, Wall Street investors liked the change. Southwest's share prices shot up more than 9% following the announcement. The stock has since fallen ...

DALLAS — Southwest Airlines has announced a slate of major ... free” policy in recent months amid pressure from activist investor Elliott Investment Management to raise revenue.

DALLAS — Southwest Airlines is going through an unprecedented period of transformation in the Dallas-based company's history. Over the last year, activist investor Elliott Management has taken ...