I’ve been critical of Southwest Airlines recently, as it’s dropped some of the key options that made passengers feel it was ...

Dallas-based Southwest announced plans to abandon its free checked bag policy Tuesday. After axing open seating and other perks in 2024, Southwest looks ...

Southwest Airlines boosts competitiveness with product changes, red-eye flights, & increased fees. Click here to find out why ...

"Clearly, there are some customers who chose them because of that, and now those customers are up for grabs," said Delta's CEO.

While there has been widespread negative consumer reaction, Wall Street investors liked the change. Southwest's share prices shot up more than 9% following the announcement. The stock has since fallen ...

This is an article about brand identity, loss leaders, and Southwest Airlines ending its Bags Fly Free offering ... the perk was a key driver of purchase decisions. In fact, in an investor call last ...

Southwest Airlines is heading for clearer skies, but shouldn’t leave the value of its brand on the ground. On Tuesday, the Dallas-based carrier aped its legacy peer Delta Air Lines in saying that ...

Months after ditching its open seating policy, Southwest Airlines is ending its most recognizable ... but they are not new to the industry,” Jordan said an investor conference Tuesday.

DALLAS — Southwest Airlines has announced a slate of major ... free” policy in recent months amid pressure from activist investor Elliott Investment Management to raise revenue.

A Southwest Airlines plane takes off as the snow plows clear runways ... June brought the beginning of Southwest’s public fight with activist investor Elliott Investment Management, which disclosed an ...

REUTERS Jordan has bragged that, aside from costs and schedule, Southwest’s “bags fly free” policy is often cited as the top reason why customers choose the airline. During an investor day ...

DALLAS — Southwest Airlines is going through an unprecedented period of transformation in the Dallas-based company's history. Over the last year, activist investor Elliott Management has taken ...