These simple-looking New Balance "Flagg Day" shirts will cost you $75. Advertisement Never mind that Fanatics is selling adult Cooper Flagg Dallas Mavericks replica jerseys for only $5 more.

New Balance is going all in on the moment, dubbing today “Flagg Day,” complete with a merch drop. This continues New Balance’s endorsement strategy of quality over quantity: Coco Gauff ...

(New Balance is even making Nokomis new basketball uniforms as part of Flagg’s deal.) The brand also worked with Maine’s state legislature to officially declare June 25, the first day of the ...

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.

New Balance is kicking off its Cooper Flagg branding effort with a launch as humble as the young star’s roots: a draft-day watch party in a tiny Maine school gymnasium. The 18-year-old phenom ...

Flagg has been a Gen Z phenom since age 15, and now, on the night of his NBA debut, New Balance is seizing the cultural moment with what it’s calling “Flagg Day”—a full-on merch drop and ...