Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of advertiser links that show up in searches, even if they aren’t clicked—grew by 49% in the year since the overviews were launched, according to a May report from BrightEdge, a search-engine-optimization firm.

Website links displayed within Google’s AI Overviews saw minimal click-through rates (1 per cent) as well, as per the study.

Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears of a “Google Zero” future.

Research shows only 1% of users click a link in AI summaries. It also confirms that Reddit, Wikipedia, and YouTube are the most cited.

News companies have been warned of a “devastating impact” on online audiences as search results are replaced by AI summaries, after a new study claimed it caused up to 80% fewer clickthroughs. The threat posed by Google’s AI Overviews,

A deep dive into the unseen systems behind Google Search – uncovering live experiments, entity-based infrastructure, AI agents, and more.

Pew Research Center's claim that AI Overviews reduce web traffic to publishers may have been based on flawed methodology.

The study, from MIT Lab scholars, measured the brain activity of subjects writing SAT essays with and without ChatGPT.

Liz Reid, head of Search for Google, Demos AI Mode. More Complicated Trip Planning. AI Mode is more advanced, and that means users can perform complicated searches in one go, the company said.

At first glance, Web Guide seems like a marriage between AI Mode and regular Search. Google says it aims to 'group web links in helpful ways.'